Supermarket sweep… not so easy for some

Shopping Basket

What is the total cost of your basket?

It’s likely that you have filled a basket at the supermarket at least once in your life. When you get to the till with that basket, do you have a rough idea of how much it should come to? If you’re anything like me, you like to have a rough idea, but how do you come to that estimate?

Of course, most people can make a reasonable guess by looking at the price labels on the shelves beneath each item. Well, many visually impaired people, including myself, find that difficult. Yes, in some cases, the prices are printed in large font sizes, but that is only usually the case if the item is on sale and the company wants you to know about it!

When I am actually able to read a price, I generally have to bend down or get what must appear as unusually close to the label. Even then, I make an assumption, which I am certain most people make – the price is beneath the actual product it is referring to! Unfortunately, this isn’t always the case, but I guess that’s just irritating for us all!

I always have a rough idea of what I expect to pay for products that find a place in my basket on a regular basis. How? Generally because I take a close look at the receipt when I get home, again probably not very accessible for most people with worse vision than mine!

Supermarket Sweep

Shopping can be difficult for the visually impaired

So, could there be a correlation with the ease of being able to read prices of items on offer with what ends up in my shopping basket? Quite possibly, but might it have more to do with such products being placed in promient point of sale locations, e.g. the ends of aisles? I believe it is a combination – after recently moving  and having to navigate a new supermarket, I quickly realised just how difficult it can be in a new environment and new shop layout! Yes, supermarkets layouts are generally reasonably similar, but having to look at walls of a sea products when you’re in search of something particular can be quite a struggle!

My eyesight is not dreadful and I know people with worse vision than mine. I can manage to read best before dates in a supermarket without any visual aids (when I can actually find them on the product). I wonder how those with lesser vision than my own cope. Do they have to use visual aids? Do they actually use such equipment or do they find that too embarrassing? I hope they don’t just trust the supermarkets because I have certainly found out of date food on the shelves before!

I wonder if the supermarket sweep will become anymore accessible, anytime soon…

About James

I was born in the UK and have congenital idiopathic nystagmus (had nystagmus since birth and the cause is unknown). I went to university, where I studied Mathematics and have since been working in the City of London, doing a job I absolutely love.
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